Traditional Media vs. New Media
It's no surprise that technology has influenced the communications field. But how? According to Pew Research Center, about 48% of U.S. adults say they consume news from social media applications (Walker & Matsa, 2021). That's a huge percentage of people! If you look around you, you would see people checking their phones for the latest news updates. Heck, I even look at social media applications for this information. People are interested in waiting for the five o'clock news. They can get breaking news updates from their smartphones. This is just one of the ways traditional media has changed.
Furthermore, advertising has changed. The way companies reach their target audience is no longer by billboards, direct mail, TV ads, or print advertising. Now, new media strategies and tools have shaped a new form of advertising. New media, also known as digital advertising, involves the internet. through SEO, content marketing, social media marketing, and email marketing. Also, this new form of digital marketing has allowed for different types of marketing such as push and pull marketing.
Watch this video to learn about the evolution of traditional to new media.
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